Redbull

Red Bull is an energy drink brand, founded in Austria by Dietrich Mateschitz in 1987, inspired by a Thai drink called Krating Daeng. The company’s unique marketing concept involves associating the brand with adventure, extreme sports, and music through sponsorships and events. Red Bull provides a quick burst of energy from caffeine and sugars and B-group vitamins that help reduce tiredness, marketed under the slogan “gives you wings”.